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STRATEGIC BRANDING FOR TODAY'S EXECUTIVE

For the evolving C-suite and senior-level executive, aiming to prepare and position yourself for a new role and career-enhancing opportunities that will ignite your reputation as a knowledgeable, credible and highly respected industry leader.

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Today’s top leaders know that thriving in the right role is part of the building blocks to success —but executive board appointments, public speaking engagements, and media opportunities amplify your influence and solidify your reputation.

For over a decade, we’ve helped senior executives like you elevate their careers with proven strategies and a personalized approach. We specialize in positioning and coaching to get you into that next leadership role by preparing tools to help unlock new opportunities, enhance your visibility, and take your career to the next level.

Let us help you take things further and higher, preparing you for your executive job search and providing the professionally written tools and coaching you need to make a greater impact as a board member, public speaker or media contributor.

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WHO IS THIS FOR?

  • The Executive Evolution package is for forward-thinking senior or C-suite executives aiming to position themselves for a job search and Board of Director, Public Speaking or Media coverage opportunities.
  • It is designed for visionary senior leaders ready to elevate their careers and industry reputations. This package equips you with the tools and strategy to stand out and succeed.
  • It is for upwardly mobile senior directors who know they need to start plotting their 3-5 year growth and advancement plan to achieve VP or C-suite status

WHY DO YOU NEED THESE SERVICES?

  • Are you ready to confidently pursue a new position, an executive board role, a speaking engagement, or a media opportunity as a thought leader?
  • Do your current materials showcase your unique value, the level at which you operate, and your depth of knowledge and expertise?
  • Today’s job market is more competitive than ever. You need the right tools, talking points, and a strategy to navigate the hidden market to succeed.
  • Our proven process, coaches and award-winning writers will help showcase your unique value and career highlights, creating a professional story and toolbox that increases your opportunities and elevates your professional reputation.

3 Pillars of Value – Top Benefits You Receive

From the start, we do everything different.

Everything we do with you is created around deep diving conversation. We start with three (3) 1-hour consultations to kick things off.

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The 1st Session is focused on you, centered on your “job search” needs – we interview you to uncover everything about your past and current roles, accomplishments, big wins, metrics, and the value you brought to your team, company, or clients. (most companies accomplish this through a LONG questionnaire – that is 15-20+ questions in length – – with us, it's all done through conversation)

This is one of the hardest things for our clients to figure out on their own, “What results and information should I put in my resume?”

  • We take the guesswork out of that for you – with a 1-hour conversation focused solely on uncovering the results that should be included in your new resume.
  • We push you to gather and share the most hard-hitting results you have achieved in your career. We help you take a new strategic lens to your background to help us uncover your unique story.
  • We're going to discuss (relevant to your background) – – budget/portfolio sizes – – – team sizes – – – specific projects/initiatives – – – efficiencies created – – – the results of your career, across each role you've had

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The 2nd Session – unlocks the remaining information we need to begin writing about you for your “job search”/chronological resume – – and includes interview coaching and prep work to ensure you can confidently speak to your value and why you would be the best candidate.

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The 3rd Session – This is ALL about your Top 4-6 Areas of Expertise that you bring to the table that others on Boards, in Public Speaking engagements, and within Media Mentions/Interviews are not bringing. We dig into your career highlights, and personal stories, to ensure we understand who you are – and what you bring to the table as a leader.

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Unlike other companies, we will never settle for what you think is “adequate” or “good enough” information for your materials. We work with you – and push you – to gather the most hard-hitting results you have achieved in your career.

Often this will push you out of your comfort zone – and that's a good thing!

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Reviews From Past Clients: Please CLICK HERE for many, unsolicited reviews & recommendations from past clients.

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Because of our proven process, our clients receive these THREE benefits – or “Pillars of Value”….

You will learn how to speak to your top skills and big wins in your future interviews through our proven process – included with every Executive Evolution Package.

Our work together will help you gain greater clarity and focus on what makes you a unique candidate – and then speak to those points with confidence in future conversations and interviews – whether they are for a “job search”, within Board of Director opps, or when targeting Media engagements. We understand this is a major investment in yourself and your career, and we take that investment very seriously.

*The single, most consistent feedback we receive during the included Wrap Up Strategy Coaching Session – is that our clients have received so much more value than just a new resume & LinkedIn profile – – because of the process we will bring you through.

CLICK HERE for more than 130 unsolicited reviews & recommendations from past clients

Now that you have the right materials that showcase your strengths and experience – and have learned how to speak to your value in an interview – we take you to the finish line by ensuring you know the right strategies to jump-start or improve your current search and outreach.

  • How much do you know about the hidden job market? Most people are unaware that ~50% (and up to 70%) of today’s Executive-level jobs are not listed publicly – anywhere (NOT even with recruiters).
  • For Board of Director opportunities – 90-95% of these roles are never put in front of a recruiter, or posted on a website for you to find – this is NOT how Boards fill their needs and gaps.
  • Lastly, media mentions and engagements – how do you get in contact and in front of these people and opportunities – so you can be quoted, or featured?

We teach you how to find the roles and opportunities you want and, more importantly, how to carve out your own opportunities with companies where you’d like to land.

Every package includes a 1-hour wrap-up Strategy Session – – so you can pick our brains on anything you would like – – and ensure results. Then if you want to add more time, that's very easy to do.

Through discovery work in our 3-hours of time together, we help you identify, capture and articulate your big wins and turn your career story into high-impact materials – resume, executive bio, LinkedIn profile, cover and outreach letters, project highlights, et al. to accelerate traction and generate interviews. These are results-focused materials and branding, speaking to the specific projects, initiatives and results in your career – NOT a giant list of tasks and duties you perform.

We consistently hear from clients that interviewers praise the resume and materials we built for them – clear, concise, and easy to follow, with the most important and relevant content in a polished format.

That’s from a decade of doing this and decades of experience as journalists, PR executives, marketing leaders and business writers. All of this ladders up to give you an outstanding representation of your professional history and value for your next role.

Our Process

We will start our work together with a VERY brief questionnaire that helps kick off our relationship and jumpstart the conversations. Just a few brief and basic questions so your 3-hours of 1×1 time with us is all focused around action oriented conversation, rather than very basic discovery questions.

  • We want to know about what you do, who you serve, and what value you bring to your clients, partners, investors, stakeholders, and your industry. Once you return this, we schedule our three (3) 1-hour consultations to kick things off.

After receiving your input to kick off our partnership, we send you a link to schedule your three (3) 1-hour one-on-one consultations for a date and time that works best for your schedule.

  • We use this time to dive deep into your experience, and your results & accomplishments, and your Top 4-6 Areas of Expertise – to uncover what sets you apart and makes you a leader in your industry. We dig into your career highlights, and personal stories, to ensure we understand who you are – and what you bring to the table as a leader.

Please see the “How Are We Different” question ABOVE – – to see a detailed outline of how these three sessions are structured

Then we begin writing – with your 1st resume (the Chronological version for your “job search”), providing a first draft within 5-business days of our 3rd consultation.

  • Each round of edits are returned in 3-full business days
  • All packages include 60-calendar days of unlimited revisions after you receive the first draft of the this resume
    • This time does not restart when we begin the items after your resume – so it's important we stay on task until completion

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We can also accommodate your rush order needs – pricing is based on your specific turnaround needs, and project parameters

Then we move into your 2nd resume (the Functional version for your Board of Director, Public Speaking, and Media engagement goals), providing a first draft within 5-business days of when the other resume was finalized.

  • Each round of edits are returned in 3-full business days
  • The 60-calendar days of edits do NOT start over, it is a continuation from when the 1st chronological resume 1st draft was delivered

We can also accommodate your rush order needs – pricing is based on your specific turnaround needs, and project parameters

After both of the resumes are finalized the Executive Bio first draft is delivered in 5-business days.

  • Each round of edits are returned in 3-full business days

Once your resumes & Executive Bio have been finalized, we will complete all remaining materials purchased – short bio, LinkedIn profile, Project / Career Highlights document, etc.

These remaining materials are delivered in 5-full business days, and are completed all at once and delivered at the same time.

  • Each round of edits are returned in 3-full business days
  • The 60-calendar days of edits do NOT start over, it is a continuation from when the resume 1st draft was delivered

Project / Career Highlights Page

  • Your Top 3-5 Projects/Initiatives: This tool is valuable for outlining your career's big wins and top accomplishments on a single document to cement your credibility and experience with prospects, boards, investors, publishers, and conference speaker coordinators.
  • Clients use the Project/Career Highlights page to highlight industry and functional expertise in areas related to driving transformation – – growing revenue – – expanding operations – – increasing brand loyalty – – strengthening distributor and channel partnerships, etc.
  • We get the core information from you – and reorganize, rephrase, and polish to ensure it aligns with your other materials – creating a cohesive brand across each touchpoint within your toolbox
  • Please see more info in the BELOW FAQ section

LinkedIn Profile

  • After we complete your Resume and Executive Bio, we complete your LinkedIn profile – – – ensuring it is fully keyword optimized, including searchable titles – – – robust skills – – – job descriptions – – – and your very powerful and important ABOUT section – to frame you up for future opportunities and improved engagement with clients, future partners, investors, or speaker audiences.
  • Please see more info in the BELOW FAQ section

Once all materials are finalized, we send a link to schedule your Wrap Up Strategy Coaching Session, which must be held within two (2) weeks of completion of your materials.

We can use this time together in whichever way YOU would find the most value:

  • The most common request is – – where and how do I find opportunities – what do I say when I reach out – and how do I use these materials to execute and attain my goals?or…

  • to polish up your elevator speech
  • provide you with a custom LinkedIn tutorial with guidance on how to utilize it for your specific goals
  • share insights on how to expand your thought-leadership opportunities (media mentions, speaking opportunities, board appointments, content development – industry magazine article contributions, podcast guest, etc.)
  • We can decide together the best use of this Wrap-up Strategy Session to bring you the most benefit toward your specific objectives.

Our goal after this final step? You are ready to launch your new strategy with your new tools – are fully confident in your new materials – – how to use them – – and can easily articulate what sets you apart as the expert you are within your field.

How long will it take?

START-TO-FINISH TOTAL TIME: most clients are completed in ~5-7 weeks

  • Some people take a little less time, others a little more – this depends on your responsiveness

Our office hours are Monday-Thursday 9am-5pm Central Time, and Fridays 9am-4pm Central Time. We do not hold consultations on Fridays, or on weekends – except by special appointment

Consultations: Are scheduled for dates/times that work best for your schedule – we will provide a scheduling link to choose (held via phone calls)

  • Edits: All packages include 60-calendar days of unlimited revisions after receiving the first draft of the resume
    • This time does not restart when we begin the items after your resume
  • Resume first draft delivered in 5-business days
    • Edits returned in 3-full business days each round

Please see the “Our Process?” section on this page – for a complete breakdown of each step of the process

Executive Evolution Package

Clarity & focus in direction is key. It will be important upfront that you know your target market, and the goals for your materials.

FAQ's below – if you have any additional questions – please call 1-800-603-6623.

Executive Evolution Package

$5,895+
  • Three (3) 1-Hour Consultations
    w/Janice
  • Value Proposition
    in written form
  • Executive Resume
    (Chronological Version)
  • Executive Resume
    (Functional Version)
  • 1-Page
    Board/Networking Resume
  • Executive Bio
    (your 1-Page story)
  • Short Bio
    (for websites, online profiles, etc)
  • Project / Career Highlights Document
  • New LinkedIn Profile
  • Cover Letter
    for your job search
  • Follow-up Letter
    for after your interviews
  • References Page
  • Recruiter Outreach Letter
    Network Outreach Letter
    Company Outreach Letter
  • Rejection Response Letter
  • *** Board of Director – Public Speaking
    & Media Engagement
    Outreach Letters***
    (You choose which you need)
  • 3 of our 10 “Proven Tips Sheets”
  • 60-Day of Unlimited Edits
  • 1-Hour Wrap-up
    Strategy Coaching Session
Customize Here!
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What is Included?

During these three calls we will work together to uncover everything we need to update your personal brand – unlock those key pieces of your past that will ensure your new materials stand out – and reveal what makes you different and unique in your realm.

After your 2nd session, you will receive your “Value Proposition” – in written form. During your consultations and coaching sessions with Janice, she will help you better identify your top value points, and coach you on how to position yourself to stand out in your new materials.

This typically provides a hard-hitting, effective answer to “Why Should We Hire You?” and “Why Are You the Best Candidate for the Job?”

The question will come up – and even if it doesn't – having this prepared can be utilized in many ways other ways to solidify your value to a company.

After your 2nd session with Janice – together you will have developed your customized reply to this question – and Janice will provide a full, written version for you to utilize and practice from, for future interviews.

Your new, results producing resumes will highlight the immense value you bring to the table and the top impacts you brought to the roles you held, summarize your additional activities and involvements, from board memberships to nonprofit leadership roles – and succinctly summarize why you are the best candidate for the job.

You will receive:

  1. The standard “chronological” resume – which is typically 2-3 pages
  2. Your “Funcational” version – for BOD opps, public speaking engagements, and media opportunities
  3. As well as a consolidated 1-page version for networking. (or to use as a leave-behind, during interviews)

You will receive your final drafts in both PDF format (so your formatting is locked in) – as well as Word, so you can customize as needed going forward.

This is an accumulation of your “top projects” or “career highlights” – typically the top 3-5 projects or initiatives that delivered the most change, impact, or results and of which you are the most proud.

This is an excellent added tool and resource to have for three reasons:

  1. To prepare for your interviews, and more confidently express your support stories on the work you have done
  2. As a “leave behind” after your interviews
  3. It can capture more details on important wins, when there is insufficient room on the resume

Your Executive Bio is your 1-page story – a strategically written, concise story highlighting where you have been, what you have done and shows, not just tells the reader, what makes you a leader in your industry and the value you have to offer.

There are MANY uses for your new Executive Bio:

  1. Interview leave-behind
  2. Board appointment applications
  3. Recruiter outreach
  4. Keynote speaker opportunities for conferences, trade shows
  5. Media opportunities
  6. Website bios
  7. Online profiles
  8. and much more…

You will receive:

  • 1-page version
  • Short/condensed version (for requested short bio information)

What is included? Everything!

This is a complete experience.

We rewrite the top summary section to better tell your unique story — as well as all job descriptions — ensure keyword selection and optimization — update and reorganize your skills (maximizing all 50 opportunities) — upload a new banner and profile photo — Patents — Awards — Publications — Media Mentions – and make sure your profile is set for ideal visibility.

This is all done with your network notifications turned “OFF” – no one will be notified of the updates, unless/until you are ready to push your new profile out to the public.

Unlike other companies who provide the words to you in a document, which YOU then have to spend hours uploading and configuring – we work directly inside your profile for you, eliminating the hassle for you, and so we can update EVERY facet of your profile.

An effective cover letter provides the context to your background, that a resume cannot. It is an important way to showcase how your unique combination of skills and experience meet the key requirements for the role and your chance to show a definitive link between your knowledge, professional history and abilities to meet the needs of the company.

We write each client's cover letter from scratch, positioning it specifically for your background and roles you are targeting. We also show you where and how to customize it further for each position to which you apply, to gain the most traction possible.

To ensure a strong, cohesive brand – all documents are delivered to you in the same format and headers – so every touch-point you have, continues your new executive-level presence.

Final documents are delivered in Microsoft Word, so you can easily customize going forward.

A follow-up letter is NOT a “thank you” note.

This important document should be considered your strong sales close, cementing your conversation by outlining what was discussed – their needs, challenges, or goals – how you can address them – and express your interest in the role, again.

The follow up letter is written specifically for you, your background, and what you are targeting – but we also show you where you should further customize, for each role, to gain the most traction possible.

Your References Page is also included.

To ensure a strong, cohesive brand – all documents are delivered in the same format and headers – so every touch-point you have, continues your new executive-level presence.

This is delivered in Microsoft Word, so you can easily customize going forward.

Our Outreach Letters are developed for you to directly reach out to recruiters at staffing agencies and executive search firms, your extended Network, and directly to a Company you want to work for. This letter will accomplish many things in one page – highlight your professional experience and qualifications, showcase key value points toward the roles you are looking for – and engage them to reach out and continue the conversation.

Your goal is to find a new job, and this will help you in your journey.

Did you know that ~50% of the open positions in the US are not posted anywhere? 

The Outreach Letters we provide will summarize your background and interests, and expand your reach and opportunities for the next step in your career journey – to get the conversation started, and launch valuable traction.

The document is delivered in Microsoft Word, so you can easily customize going forward – and will serve as the template you will tweak each time you reach out to one of these three resources, so you can stop wasting your time applying to job search boards.

Why do you need a Rejection Response Letter?

  • According to a recent study of 20,000 companies led by global executive search firm Heidrick & Struggles, 40% of executives hired at the senior level are pushed out, fail or quit within 18 months
  • Another study by Harvard Business Review found that between 40% and 60% of management new hires fail within 18 months
  • What does that mean for you? It means if you made it through a few interviews with a potential employer, but they told you they decided to go with someone else, you better follow up to that rejection letter or call, because there is an almost 50% chance that the person they hired will not work out.

We provide you with a customized, editable (in Microsoft Word) Rejection Response Letter to ensure that you will continue to be considered as a vetted, quality replacement candidate when the company’s first choice does not work out.

You can select from a wide array of valuable topics to help you in your career transition:

  1. Top 10 Questions to Ask in an Interview
  2. 10 Tips to Brand Yourself on LinkedIn
  3. Staging to Win the ONLINE Interview
  4. How to Negotiate a Better Salary
  5. Do These Things Now Before You Leave Your Job
  6. The Interview Leave-Behind: How to Package It
  7. Launching Your LinkedIn Blog – Getting Started
  8. Managing the Tough Questions: Weakness and Failure
  9. Women Executives: Stop Tip Toeing, How to Step It Up to Improve Confidence & Authority
  10. Stop Aging Yourself Out of a Job: Top 10 Things to do RIGHT NOW

Ready for a hard-hitting, FILLED TO THE BRIM wrap up strategy session? Janice packs a lot into her client sessions, custom focused to your needs, with take-away recommendations to launch a successful job search.

Make sure you have a private space, where you can talk openly and freely regarding your career and next steps.

You will want to take notes, and come ready with questions.

Most popular topics:

  • LinkedIn tutorial – this could be the most powerful tool you will have in your entire toolbox (most of our clients are not aware of all the ways you can utilize LinkedIn to expand your opportunities)
  • Polish up your Value Proposition, which was delivered at the project start (now that you have had time to practice it)
  • Create an action plan – and discuss how to execute a job search that actually produces results
  • How to expand your network – and the RIGHT way to network for your next opportunity
  • How to stay organized and prepared after you begin your search and application process
  • Best practice tips, advice, and discussion around how to keep your job search successes/wins/metrics and accomplishments organized as you move forward
  • or discussing whatever you believe would provide you with the most value –  it is possible as you advance through the process with Janice, you will  determine together how this time could be best spent

Frequently Asked Questions

Why would you be a good asset to an executive board? 

What experience and skills do you offer that could advance the board’s goals?

Board members are selected for various reasons but mostly for how their experience and skills can augment the board’s full breadth of expertise and capabilities.

  • We will develop a powerful customized cover letter that you can easily edit and send with your other materials (a bio, 1 pg. resume, for instance) to get the attention of the board and organization’s leadership.

Do you know how to secure speaking opportunities at industry events and conferences?

Do you know how to pitch yourself to conference coordinators and planners, and within what kind of timeline to get noticed and secure a keynote, presenter or panelist opportunity?

  • We will develop a custom pitch letter outlining to coordinators what you have to offer in terms of expertise and potential topics to meet the needs of their attendees and discuss what to send when to send it, and how to follow up.

How do industry professionals get quoted in magazines or ezines, secure guest spots on podcasts or business talk shows, or get their articles published in key industry publications?

They have a strong media outreach toolbox that includes a bio – – – a 1-page resume – – – and a pitch letter that tells the editor or producer:

  1. Your expertise area
  2. Why you are qualified as an expert.
  3. Where this expertise fits into the media platform’s readership, and
  4. Offers a few suggested topics they’d like to be considered for to contribute – a guest article – or to be quoted in an upcoming issue

We will prepare a hard-hitting media pitch letter AND coach you on how to customize it for different purposes in your media outreach to get quoted and contribute articles in front of your target audience.

Yes, absolutely! We offer a robust assortment of coaching services – these are just the packages that most of our clients BEGIN with.

But to be clear, we do not place executives – – we will provide you with the tools, direct resources, and coaching – – to either create, or find your own opportunities.

Don't hesitate to reach out with questions: 1-800-603-6623

Yes, absolutely – – click on the “Customize Now” button below each package – – you'll see customization options to add items, from the higher packages.

  • We can also add conversation time to every package – – CLICK HERE to see that option

In one word? Everything!

This is a complete experience.

We rewrite the top summary section to better tell your unique story — your job descriptions — we fully set up keyword selection and optimization — update your skills (maximizing all 50 opportunities) — set up new banner and profile photos — Patents — Awards — Media Mentions — Media Uploads – as well as ensure your profile is set for ideal visibility. This is all done with your network notifications turned “OFF” – so no one will know, unless/until you are ready to push your new profile out to the public.

Don’t hesitate to call us with any questions you have: 1-800-603-6623

**Financing – we also offer very flexible Payment Plan options for all services

  • CLICK HERE for more information about Affirm
  • CLICK HERE for more information about PayPal Credit
  • After applying – just complete checkout as you would normally on our website

You can also call anytime with questions – 1-800-603-6623 or CONTACT US HERE

No, ALL edits are included with our services. We want you to be completely confident in your new materials – so we include either 30 or 45-days of unlimited revisions after receiving the first draft of the resume – for edits & revisions of all materials. (depending on which package is purchased)

You can either CLICK HERE to set up a call to discuss – – or you can also just call us directly at 1-800-603-6623. We keep regular office hours Mon-Thurs 9am-5pm CST, and Fridays 9am-4pm CST.

What Our Past Clients
Have Said About Us…

“…the work you did was outstanding….”

The work you did on our senior management team’s executive bios and online profiles was outstanding. We appreciate your tenacity in working with our busy leadership team to complete this project quickly. The session you provided our team on how to make best use of our new bios and profiles toward other opportunities was incredibly valuable. Look forward to hearing from us soon on other PR and writing needs for our firm.

Jack L., CEO, Major Law Firm

“…one of the most valued partners I have…”

Our national corporate office said it was the best written executive bio they have seen from any of their Licensees – ever. Thank you so much for helping me stand out with all the materials you have provided and the marketing guidance. As a new business owner, you are one of the most valued partners I have, and I look forward to a long relationship.

Bill S., Independent Sales Agent

“…delivered results that went far beyond expectations.”

PRC worked with me to refine and refresh my professional branding materials. My writer was a great coach, asking on-point questions and crafting excellent suggestions while inviting feedback. She and the support team provided outstanding leadership through the process and delivered results that went far beyond expectations. Without reservations I would recommend PRC for their expertise in this field and premium customer service.

Tom B., Senior Sales Director, Automotive Manufacturing

“Exceptional wordsmith……a life changing process….”

Exceptional Wordsmith is the phrase that comes to mind when I think about Pro Resume Center. Their process and experience proved to be a true asset in getting the best information out of me to better tell my story and summarize my unique background. Speaking with my professional writer and coach was so easy, I didn't even notice we were working on what would become a life changing process. I would recommend PRC to anybody looking to push their resume or career to the next stage.

Adam, Senior Enterprise Director, Technology Industry

Get Noticed. Get the Call. Get the Job.

Our custom approach includes personal consultations to help you take a new strategic view of your job history and accomplishments, and together we will elevate your resume, linkedin profile, cover letter and other job search materials to new heights.

Questions? Click here – or call 1-800-603-6623
Or CLICK HERE to schedule a call to discuss questions