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STRATEGIC LINKEDIN BLOGGING

Work with a nationally ranked writer and coach to build your brand, grow followers, expand opportunities and your leadership footprint

*** We primarily focus on the LinkedIn platform for launching your articles – for many reasons. However, the topics in these courses can be utilized for any platform. (your personal website, company website, Medium.com, etc)

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Personal Branding. Thought Leadership.

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These phrases get thrown around a lot today. But what do they mean? How do you improve your personal brand or achieve success as a thought leader?

A large part of personal branding and thought leadership begins with building valuable content and articles relevant to your target audience to deliver accelerated visibility to your profile and skills to advance your career.

But are you struggling with how to start, what to write, topics to share, when to post, how to accelerate views, engage readers, and keep the momentum going?

You may need an expert guide and teacher to help you launch or improve your blog and its performance.

We provide valuable expert actionable advice and tools to help you build a systematic approach to creating and publishing your content. Working one-on-one with a nationally recognized and multi-award-winning writer and former journalist with 20+ years of success coaching writers, you will learn how to set up a process, brainstorm unique and powerful topics targeted to your key audience, and key structural tips on how to hook and engage your readers. In addition, you will learn the basics of ideal blog length, hashtagging, free professional photo sources and proven methods to invite the reader into the conversation, build a relationship with your followers and keep them coming back to view YOU as an authority in your industry and field.

  • **Financing – we also offer a very flexible payment plan option for all services – please reach out for more information and the application, or click the “Pay Later” button while checking out/completing payment – – or call us at 1-800-603-6623 or CONTACT US HERE with questions

Thought Leadership Content Development 101: Brainstorm, Prepare, Launch

Price: $1,295+ ¹| ²

  • Two 60-minute Coaching Sessions: Covering set up, topics, and strategy for building meaningful content – everything below
  • Personal Coaching: Work with an award-winning journalist and accomplished blogger to create appealing topics for your target audience
  • Covering the Basics: Article length, when to post, headlines, layout, opening paragraph, closing, author bio, engaging readers, and inviting comments
  • Target Audience Definition: What do they care about, and how can you help them?
  • Professional photo: Free resources for license-free high res professional photos for your blog
  • Content Strategy Building: Brainstorming and discussing relevant topics and nailing down content ideas to provide value to your target audience – who are they, and what problems can you help them solve? We will brainstorm this together.
  • Content Strategy Calendar Spreadsheet: Track your results to see what to expand on, what to remove from our strategy
  • Golden Guidelines to Grow Your Audience (PDF)

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¹***You also have the option to add-on an editing service: Janice will review your completed articles, providing valuable custom feedback and guidance for edits/tweaks/changes/additions/removals to ensure polished,  professional and engaging content.

  • You choose how many articles she reviews & provides feedback
  • Each article up to a maximum length of 800 words

² ***REQUIRED: If purchasing the article review add-on – the remaining articles must be written within the following schedule guidelines:

  • 3 articles – completed within 2-weeks of the last session – (PRICE: +$445)
  • 6 articles – within 4 weeks of the last session – (PRICE: +$895)
  • 9 articles – within 6 weeks of the last session – (PRICE: +$1,345)
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Thought Leadership Content Development 201: Learn More, Go Further

Price: $1,795+¹|²
Ignite your content strategy and drive engagement, expand your followers, visibility and opportunities, learn more about the tools and tactics you need to deploy with your blog efforts to accelerate your viewers and digital footprint.

Everything in the “101 Course”

PLUS

  • One additional 60-minute Coaching Session – to cover the below
  • Expert-level tools and tips:
    • Identifying content and topics that matter most to your readers through search term sites, recirculating and republishing content
    • Examination of using SEO keywords, backlinks, tagging, guest blogging, interview blogs, metatags, influencer partnerships, event-related blogging, guest editor contributions on industry e-zines and more

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¹***You also have the option to add-on an editing service: Janice will review your completed articles, providing valuable custom feedback and guidance for edits/tweaks/changes/additions/removals to ensure polished,  professional and engaging content.

  • You choose how many articles she reviews & provides feedback:
  • Each article up to a maximum length of 800 words

² ***REQUIRED: If purchasing the article review add-on – the remaining articles must be written within the following schedule guidelines:

    • 3 articles – completed within 2-weeks of the last session – (PRICE: +$445)
    • 6 articles – within 4 weeks of the last session – (PRICE: +$895)
    • 9 articles – within 6 weeks of the last session – (PRICE: +$1,345)
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What Our Past Clients
Have Said About Us…

“…honestly changed my professional life.”

My coaching experience with Janice honestly changed my professional life. I signed up for her coaching session when I was having a difficult time expressing my talents effectively on my resume. In my first hour with Janice I learned to identify my career achievements and goals and how to get and keep my career on the right course. After completing her program, I am more confident and truly grateful for Janice's wisdom and guidance. She has an incredible understanding of business relationships, networking, and what it takes to be successful in your career. I would highly recommend her to anyone seeking to grow and develop their professional career. Thank you so much Janice!

Perla S., Project Manager, Marketing Agency

“…made a big difference in my job search success.”

It was a pleasure working with PRC and Janice as my career coach. Her ability to pull together my career highlights in a logical and concise manner surely made a big difference for my job search success. I was looking for clarity and direction and she was able to pave a comprehensive roadmap for me to follow going forward.

Allen B., CIO, National Security agency
“…Janice knew how to better tell my story toward my ultimate career goals.”

Janice is clearly an expert in the field of personal brand storytelling. Her guidance is priceless as she not only validated but encouraged my professional and personal growth but knew how to better tell my story toward my ultimate career goals. Since working with Janice, my confidence has increased, I’ve landed the position I wanted and just relocated to the West Coast for a job I love.  I cannot thank you enough Janice.

Anna W., Client Engagement Director, e-Commerce business

Our Process – How it works

Our custom questionnaire kicks off our partnership to help Janice have a solid understanding of your goals and objectives in your articles, uncovering key information, your objectives, areas of expertise – to ensure Janice creates the most robust sessions possible, maximizing your time together – and your investment.

This first hour is centered on ensuring you have an understanding of your target audience with ensuing discussions on what is relevant to them and be most valuable to read, topic brainstorming to help you build your content strategy (we will give you a custom made tool to build and track the progress of your articles). Using the information you provide to Janice in the questionnaire, and other information she knows about you – we dive in.

This first hour is a robust discussion focused on helping you begin your journey, fill in your content ideas, and build a process and systems to keep you on track and accountable for your next steps, so you can more quickly meet your goals and objectives. Each session is tailored to meet you AT YOUR SKILL LEVEL, ensuring the guidance and discussion around your specific needs and situation. Janice has worked with early-career jump starters to C-suite executives and is able to tailor the sessions to provide optimal value no matter your writing background or career level.

If you purchased the article review service add-on – between session #1 and #2 – you will write your first article based around the ideas discussed in the 1st session.

Janice will review and provide her feedback and guidance for edits/tweaks/changes/additions/removals that she would suggest – – which you will then review and adjust. Doing this will provide you and Janice with the opportunity to use this first article to discuss topics included in session #2 – key things to work on in your writing, how to hashtag the article, keyword optimization, reader engagement tactics, layout, and additional distribution possibilities.

REQUIRED: If purchasing the article review add-on – the 1st article must be written within 1-week of the first session.

This time will focus on the many topics not covered in the 1st-hour session –  and further hammer out your long-term plan, agenda, and calendar – – with actionable guidance, and the confidence to move forward with a solid understanding of what you need to put together a solid 3-month plan, track your results and grow your audience.

REQUIRED: This 2nd session MUST be held within 2-weeks of the 1st session.

  • Continued momentum is of utmost importance in this – for both the strength and traction of your new articles and to create robust discussion

If you purchased the article review service add-on – between your coaching sessions #2 and #3, you will write your next article – based around the ideas discussed in our sessions.

Janice will review and provide her feedback and guidance for edits/tweaks/changes/additions/removals that she would suggest – – which you will then make – – and POST those articles.

REQUIRED: If purchasing the article review add-on – the next article must be written within 1-week of the second session.

To discuss all topics covered in the LinkedIn Bloggin 201 Package – – and take your plan to the next level with distribution, tagging, keywords, guest blogging, blogging partnerships with influencers, and more.

REQUIRED: This 3rd session MUST be held within 2-weeks of the 2nd session.

  • Continued momentum is of utmost importance in this – for both the strength and traction of your articles and to create robust discussion.

If you purchased the article review service add-on – after your last session you will write your remaining articles based around the ideas discussed in our sessions.

Janice will review and provide her feedback and guidance for edits/tweaks/changes/additions/removals that she would suggest – – which you will then make – – and POST your remaining articles.

REQUIRED: If purchasing the article review add-on – the remaining articles must be written within the following schedule guidelines:

  • 3 articles – completed within 2-weeks of the last session – (PRICE: +$300)
  • 6 articles – within 4 weeks of the last session – (PRICE: +$550)
  • 9 articles – within 6 weeks of the last session – (PRICE: +$750)

Many also ask – “Can you write my articles for me?” –

YES, absolutely! This premium service is priced on a case-by-case basis – please call to discuss further.

1-800-603-6623