Personal Branding. Thought Leadership.
These phrases get thrown around a lot today. But what do they mean? How do you improve your personal brand or achieve success as a thought leader?
A large part of personal branding and thought leadership begins with building valuable content and articles relevant to your target audience to deliver accelerated visibility to your profile and skills to advance your career.
But are you struggling with how to start, what to write, topics to share, when to post, how to accelerate views, engage readers, and keep the momentum going?
You may need an expert guide and teacher to help you launch or improve your blog and its performance.
We provide valuable expert actionable advice and tools to help you build a systematic approach to creating and publishing your content. Working one-on-one with a nationally recognized and multi-award-winning writer and former journalist with 20+ years of success coaching writers, you will learn how to set up a process, brainstorm unique and powerful topics targeted to your key audience, and key structural tips on how to hook and engage your readers. In addition, you will learn the basics of ideal blog length, hashtagging, free professional photo sources and proven methods to invite the reader into the conversation, build a relationship with your followers and keep them coming back to view YOU as an authority in your industry and field.
- We primarily focus on the LinkedIn platform for launching your articles – for many reasons. However, the topics in these courses can be utilized for any platform. (your personal website, your company website, Mic.com, Mashable.com, etc)