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STRATEGIC BRANDING FOR TODAY'S EXECUTIVE

For Leaders Who Are Building What Comes Next – Not Just Chasing What’s Next

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Most senior executives reach a point where their career no longer fits into a single lane.

They may be exploring a new executive role – while also preparing for board service.
They may be building visibility for speaking, advisory, or fractional work – while continuing in a W-2 role.
They may want to be ready – not reactive – when the next opportunity appears.

The Executive Evolution Package is designed for leaders who are navigating more than one professional path at the same time and want a cohesive, strategic way to position themselves across all of them.

This is not about choosing between a job search or leadership visibility.

It is about building a clear, credible, and flexible professional narrative that supports both – intentionally and in parallel.

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Who This Is For

This engagement is designed for executives who:

  • Are pursuing a job search and leadership opportunities simultaneously
  • Want to prepare for board, advisory, consulting, or speaking roles alongside a traditional role
  • Recognize that different audiences require different positioning – and want that done strategically
  • Want to be proactive and ready, not reactive when opportunities arise
  • Are thinking beyond their next title and toward their long-term professional trajectory

Executives who are at a point where clarity, positioning, and credibility matter more than volume or visibility alone.

Why This Requires a Different Approach

Most executives are familiar with how to approach a job search.

Fewer understand how to position themselves for leadership opportunities – and almost no one has been shown how to do both at the same time.

The Challenge

When executives attempt to pursue multiple paths without a clear strategy, they often run into problems such as:

  • A resume that feels too narrow for leadership roles but too broad for hiring managers
  • Messaging that feels inconsistent across networking, outreach, and interviews
  • Confusion about how to talk about their value differently to recruiters, boards, or media
  • Missed opportunities because they were not “ready” when conversations arose

The issue is not capability.

It is lack of strategic alignment across audiences.

The Executive Evolution Approach

Executive Evolution exists to solve this exact challenge.

We help you define, articulate, and align your professional narrative across multiple pathways – without diluting your value or creating mixed messaging.

You will leave with:

  • A clear understanding of how your experience translates across different opportunities
  • Distinct yet cohesive messaging for each audience you engage
  • Confidence in how to speak about your work, your value, and your direction

This is not about doing more.

It’s about doing the right work in the right order so everything reinforces everything else.

What Makes This Different?

  1. Dual-Track Strategy (Job Search + Leadership Positioning)
    We help you pursue traditional career opportunities while simultaneously positioning you for leadership visibility – without forcing one path to compete with the other.
  2. Strategic Narrative Development
    We work with you to define:
    • Your core professional through-line
    • The different expressions of that story for each audience
    • Where consistency matters and where customization is required
  3. Structured, Guided Process 

    This is not a collection of documents.It is a guided engagement that brings clarity, direction, and confidence to how you present yourself across every professional context, and the custom toolbox you need to execute.

Common Challenges This Solves

▸ “I’m being pulled in more than one direction.”
 You may be exploring multiple paths but lack a unifying narrative that connects them coherently.

▸ “I don’t know how to talk about my experience differently for each opportunity.”
 We help you develop distinct yet aligned messages that resonate with each audience.

▸ “I’m accomplished, but I’m not sure how to position myself beyond my last role.”
 We help you shift from role-based storytelling to value-based leadership positioning.

▸ “I want to be ready when the right opportunity appears.”
 This engagement ensures you are prepared — not scrambling — when conversations arise.

3 Pillars of Value – Top Benefits You Receive

From the start, we do everything different.

Everything we do with you is created around deep diving conversation. We start with three (3) 1-hour consultations to kick things off.

Unlike other companies, we will never settle for what you think is “adequate” or “good enough” information for your materials. We work with you – and push you – to gather the most hard-hitting results you have achieved in your career.

Often this will push you out of your comfort zone – and that's a good thing!

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Reviews From Past Clients: Please CLICK HERE for many, unsolicited reviews & recommendations from past clients.

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Because of our proven process, our clients receive these THREE benefits – or “Pillars of Value”….

You will learn how to speak to your top skills and big wins in your future interviews through our proven process – included with every Executive Evolution Package.

Our work together will help you gain greater clarity and focus on what makes you a unique candidate – and then speak to those points with confidence in future conversations and interviews – whether they are for a “job search”, within Board of Director opps, or when targeting Media engagements. We understand this is a major investment in yourself and your career, and we take that investment very seriously.

*The single, most consistent feedback we receive during the included Wrap Up Strategy Coaching Session – is that our clients have received so much more value than just a new resume & LinkedIn profile – – because of the process we will bring you through.

CLICK HERE for more than 130 unsolicited reviews & recommendations from past clients

Now that you have the right materials that showcase your strengths and experience – and have learned how to speak to your value in an interview – we take you to the finish line by ensuring you know the right strategies to jump-start or improve your current search and outreach.

  • How much do you know about the hidden job market? Most people are unaware that ~50% (and up to 70%) of today’s Executive-level jobs are not listed publicly – anywhere (NOT even with recruiters).
  • For Board of Director opportunities – 90-95% of these roles are never put in front of a recruiter, or posted on a website for you to find – this is NOT how Boards fill their needs and gaps.
  • Lastly, media mentions and engagements – how do you get in contact and in front of these people and opportunities – so you can be quoted, or featured?

We teach you how to find the roles and opportunities you want and, more importantly, how to carve out your own opportunities with companies where you’d like to land.

Every package includes a 1-hour wrap-up Strategy Session – – so you can pick our brains on anything you would like – – and ensure results. Then if you want to add more time, that's very easy to do.

Through discovery work in our 3-hours of time together, we help you identify, capture and articulate your big wins and turn your career story into high-impact materials – resume, executive bio, LinkedIn profile, cover and outreach letters, project highlights, et al. to accelerate traction and generate interviews. These are results-focused materials and branding, speaking to the specific projects, initiatives and results in your career – NOT a giant list of tasks and duties you perform.

We consistently hear from clients that interviewers praise the resume and materials we built for them – clear, concise, and easy to follow, with the most important and relevant content in a polished format.

That’s from a decade of doing this and decades of experience as journalists, PR executives, marketing leaders and business writers. All of this ladders up to give you an outstanding representation of your professional history and value for your next role.

What is the Process?

HOW YOUR EXECUTIVE SEARCH CHANGES – When You Work With Us

This work is designed to fundamentally change how you approach and experience an executive job search and when targeting advisory/consulting/fractional opps, Board of Director engagements, and public speaking/media opportunities. Not by adding more activity, but by replacing uncertainty with clarity, alignment, and control.

(Discovery & Assessment)

Before positioning, materials, or outreach, we start with discovery.

Through in-depth consultations, we uncover the connected threads across your leadership roles – from consistent transformation and big wins to leading change and delivering impact. This process surfaces patterns, strengths, and value that are often difficult to see clearly from the inside, especially for executives who have grown organically into larger scopes of responsibility.

The result is a clear, objective understanding of:

  • The value you consistently bring to organizations
  • The problems you are best positioned to solve
  • The environments and roles where your leadership is most relevant next

This clarity becomes the foundation for every decision that follows.

1st Session: Thorough development for support of your Top 6-8 Areas of Expertise for future advisory/consulting/fractional roles as well as board appointments and public speaking opportunities.

2nd Session: Deep dive into your career history on transformations delivered, projects championed, initiatives led and problems solved, with quantifiable results achieved within each role – uncovering your patterns and themes.

(Narrative & Message Development)

3rd Session: Final discovery regarding career history details, and building the framework through our custom developed process to articulate your unique value while you are in the interview.  

Once your value is clearly uncovered, we translate it into a compelling executive narrative – this includes your “Value Proposition”

This is where clarity becomes language – language that resonates with hiring leaders, search partners, and decision-makers. We help you articulate who you are, what you bring, and why you are relevant in a way that is confident, focused, and aligned to the roles and environments you are targeting.

You gain:

  • A clear, consistent leadership narrative
  • The ability to adapt that narrative to different audiences without losing alignment
  • Confidence in how you speak about your experience in conversations and interviews

This step ensures your message is intentional, not improvised.

(Executive Brand & Materials)

Your executive narrative is then translated into high-impact tools that support and reinforce your value.

Your resume, LinkedIn profile, and executive bio are not treated as summaries of experience, but as strategic tools – designed to provide clear, credible proof of your ability to lead, solve problems, and deliver results.

When built on a strong foundation, these materials:

  • Command attention quickly
  • Translate complex experience into business impact
  • Reinforce credibility before the first conversation ever takes place

They become powerful assets in your executive search toolkit.

The materials for your career toolkit are developed in three phases. 

  • 1st: We start with the foundation of your proof – the “job search” resume. Once finalized…
  • 2nd: Then we move into your Functional resume, for those Leadership goals
  • 3rd: We develop your Executive Bio and Project & Career Highlights/Case Studies documents. Once finalized…
  • 4th: We complete the remaining materials, including targeted outreach letters, introduction messages and follow-up letters, your LinkedIn profile, short bio, and 1-page networking resume, etc.

(Strategy, Confidence, and Momentum)

Wrap Up Strategy Session

With clarity, narrative, and proof in place – your job search shifts from reactive to intentional.

We guide you in how executive searches actually work – including how to tap into the “hidden job market” and how opportunities surface, how conversations unfold, and how to approach outreach and interviews with confidence and strategy. You learn how to focus effort where it matters most, avoid wasted activity, and engage the market in a way that reflects your level.

Executives who complete this work no longer feel passive or uncertain. They know:

  • Where to focus their time
  • How to create meaningful conversations
  • How to approach interviews with confidence and control

You can use the included wrap up strategy session in whatever way you would find the most value.

For those who prefer, execution does not have to rest solely on your shoulders – we also have Done-For-You Search Services.

How long will it take?

START-TO-FINISH TOTAL TIME: most clients are completed in ~5-7 weeks (but your resume will be ready LONG before that)

  • Some people take a little less time, others a little more – this depends on your responsiveness

Consultations: Are scheduled for dates/times that work best for your schedule – we will provide a scheduling link to choose (held via phone calls)

  • Edits: All packages include 60-calendar days of unlimited revisions after receiving the first draft of the resume
    • This time does not restart when we begin the items after your resume
  • Resume first draft delivered in 5-business days
    • Edits returned in 3-full business days each round

Please see the “Our Process?” section on this page – for a complete breakdown of each step of the process

Executive Evolution Package

Ready to Explore Whether This Is the Right Fit?

If you’re navigating multiple professional paths – or want to be prepared to – the Executive Evolution Package provides the clarity, structure, and strategic guidance to move forward with confidence.

You can schedule a conversation to explore fit or see more package details below.

Clarity & focus in direction is key. It will be important upfront that you know your target market, and the goals for your materials.

FAQ's below – if you have any additional questions – please call 1-800-603-6623.

Executive Evolution Package

$5,895+
  • Three (3) 1-Hour Consultations
    w/Janice
  • Value Proposition
    in written form
  • Executive Resume
    (Chronological Version)
  • Executive Resume
    (Functional Version)
  • New LinkedIn Profile
  • Job Search Cover Letter
  • Executive Bio
    Long & Short Versions
    (Your 1-Page story
    & for websites, online profiles, etc)
  • Project / Career Highlights Document
  • 1-Page
    Board/Networking Resume
  • Recruiter Outreach Letter
    Network Outreach Letter
    Company Outreach Letter
  • *** Board of Director – Public Speaking
    & Media Engagement
    Outreach Letters***
    (You choose which you need)
  • Interview Follow-up Letter
  • Rejection Response Letter
  • 3 of our 10 “Proven Tips Sheets”
  • 60-Day of Unlimited Edits
  • 1-Hour Wrap-up
    Strategy Coaching Session
  • References Page
Customize Here!
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What is Included?

During these three calls we will work together to uncover everything we need to update your personal brand – unlock those key pieces of your past that will ensure your new materials stand out – and reveal what makes you different and unique in your realm.

After your 2nd session, you will receive your “Value Proposition” – in written form. During your consultations and coaching sessions with Janice, she will help you better identify your top value points, and coach you on how to position yourself to stand out in your new materials.

This typically provides a hard-hitting, effective answer to “Why Should We Hire You?” and “Why Are You the Best Candidate for the Job?”

The question will come up – and even if it doesn't – having this prepared can be utilized in many ways other ways to solidify your value to a company.

After your 2nd session with Janice – together you will have developed your customized reply to this question – and Janice will provide a full, written version for you to utilize and practice from, for future interviews.

Your new, results producing resumes will highlight the immense value you bring to the table and the top impacts you brought to the roles you held, summarize your additional activities and involvements, from board memberships to nonprofit leadership roles – and succinctly summarize why you are the best candidate for the job.

You will receive:

  1. The standard “chronological” resume – which is typically 2-3 pages
  2. Your “Funcational” version – for BOD opps, public speaking engagements, and media opportunities
  3. As well as a consolidated 1-page version for networking. (or to use as a leave-behind, during interviews)

You will receive your final drafts in both PDF format (so your formatting is locked in) – as well as Word, so you can customize as needed going forward.

This is an accumulation of your “top projects” or “career highlights” – typically the top 3-5 projects or initiatives that delivered the most change, impact, or results and of which you are the most proud.

This is an excellent added tool and resource to have for three reasons:

  1. To prepare for your interviews, and more confidently express your support stories on the work you have done
  2. As a “leave behind” after your interviews
  3. It can capture more details on important wins, when there is insufficient room on the resume

Your Executive Bio is your 1-page story – a strategically written, concise story highlighting where you have been, what you have done and shows, not just tells the reader, what makes you a leader in your industry and the value you have to offer.

There are MANY uses for your new Executive Bio:

  1. Interview leave-behind
  2. Board appointment applications
  3. Recruiter outreach
  4. Keynote speaker opportunities for conferences, trade shows
  5. Media opportunities
  6. Website bios
  7. Online profiles
  8. and much more…

You will receive:

  • 1-page version
  • Short/condensed version (for requested short bio information)

What is included? Everything!

This is a complete experience.

We rewrite the top summary section to better tell your unique story — as well as all job descriptions — ensure keyword selection and optimization — update and reorganize your skills (maximizing all 50 opportunities) — upload a new banner and profile photo — Patents — Awards — Publications — Media Mentions – and make sure your profile is set for ideal visibility.

This is all done with your network notifications turned “OFF” – no one will be notified of the updates, unless/until you are ready to push your new profile out to the public.

Unlike other companies who provide the words to you in a document, which YOU then have to spend hours uploading and configuring – we work directly inside your profile for you, eliminating the hassle for you, and so we can update EVERY facet of your profile.

An effective cover letter provides the context to your background, that a resume cannot. It is an important way to showcase how your unique combination of skills and experience meet the key requirements for the role and your chance to show a definitive link between your knowledge, professional history and abilities to meet the needs of the company.

We write each client's cover letter from scratch, positioning it specifically for your background and roles you are targeting. We also show you where and how to customize it further for each position to which you apply, to gain the most traction possible.

To ensure a strong, cohesive brand – all documents are delivered to you in the same format and headers – so every touch-point you have, continues your new executive-level presence.

Final documents are delivered in Microsoft Word, so you can easily customize going forward.

A follow-up letter is NOT a “thank you” note.

This important document should be considered your strong sales close, cementing your conversation by outlining what was discussed – their needs, challenges, or goals – how you can address them – and express your interest in the role, again.

The follow up letter is written specifically for you, your background, and what you are targeting – but we also show you where you should further customize, for each role, to gain the most traction possible.

Your References Page is also included.

To ensure a strong, cohesive brand – all documents are delivered in the same format and headers – so every touch-point you have, continues your new executive-level presence.

This is delivered in Microsoft Word, so you can easily customize going forward.

Our Outreach Letters are developed for you to directly reach out to recruiters at staffing agencies and executive search firms, your extended Network, and directly to a Company you want to work for. This letter will accomplish many things in one page – highlight your professional experience and qualifications, showcase key value points toward the roles you are looking for – and engage them to reach out and continue the conversation.

Your goal is to find a new job, and this will help you in your journey.

Did you know that ~50% of the open positions in the US are not posted anywhere? 

The Outreach Letters we provide will summarize your background and interests, and expand your reach and opportunities for the next step in your career journey – to get the conversation started, and launch valuable traction.

The document is delivered in Microsoft Word, so you can easily customize going forward – and will serve as the template you will tweak each time you reach out to one of these three resources, so you can stop wasting your time applying to job search boards.

Why do you need a Rejection Response Letter?

  • According to a recent study of 20,000 companies led by global executive search firm Heidrick & Struggles, 40% of executives hired at the senior level are pushed out, fail or quit within 18 months
  • Another study by Harvard Business Review found that between 40% and 60% of management new hires fail within 18 months
  • What does that mean for you? It means if you made it through a few interviews with a potential employer, but they told you they decided to go with someone else, you better follow up to that rejection letter or call, because there is an almost 50% chance that the person they hired will not work out.

We provide you with a customized, editable (in Microsoft Word) Rejection Response Letter to ensure that you will continue to be considered as a vetted, quality replacement candidate when the company’s first choice does not work out.

You can select from a wide array of valuable topics to help you in your career transition:

  1. Top 10 Questions to Ask in an Interview
  2. 10 Tips to Brand Yourself on LinkedIn
  3. Staging to Win the ONLINE Interview
  4. How to Negotiate a Better Salary
  5. Do These Things Now Before You Leave Your Job
  6. The Interview Leave-Behind: How to Package It
  7. Launching Your LinkedIn Blog – Getting Started
  8. Managing the Tough Questions: Weakness and Failure
  9. Women Executives: Stop Tip Toeing, How to Step It Up to Improve Confidence & Authority
  10. Stop Aging Yourself Out of a Job: Top 10 Things to do RIGHT NOW

Ready for a hard-hitting, FILLED TO THE BRIM wrap up strategy session? Janice packs a lot into her client sessions, custom focused to your needs, with take-away recommendations to launch a successful job search.

Make sure you have a private space, where you can talk openly and freely regarding your career and next steps.

You will want to take notes, and come ready with questions.

Most popular topics:

  • LinkedIn tutorial – this could be the most powerful tool you will have in your entire toolbox (most of our clients are not aware of all the ways you can utilize LinkedIn to expand your opportunities)
  • Polish up your Value Proposition, which was delivered at the project start (now that you have had time to practice it)
  • Create an action plan – and discuss how to execute a job search that actually produces results
  • How to expand your network – and the RIGHT way to network for your next opportunity
  • How to stay organized and prepared after you begin your search and application process
  • Best practice tips, advice, and discussion around how to keep your job search successes/wins/metrics and accomplishments organized as you move forward
  • or discussing whatever you believe would provide you with the most value –  it is possible as you advance through the process with Janice, you will  determine together how this time could be best spent

Frequently Asked Questions

Why would you be a good asset to an executive board? 

What experience and skills do you offer that could advance the board’s goals?

Board members are selected for various reasons but mostly for how their experience and skills can augment the board’s full breadth of expertise and capabilities.

  • We will develop a powerful customized cover letter that you can easily edit and send with your other materials (a bio, 1 pg. resume, for instance) to get the attention of the board and organization’s leadership.

Do you know how to secure speaking opportunities at industry events and conferences?

Do you know how to pitch yourself to conference coordinators and planners, and within what kind of timeline to get noticed and secure a keynote, presenter or panelist opportunity?

  • We will develop a custom pitch letter outlining to coordinators what you have to offer in terms of expertise and potential topics to meet the needs of their attendees and discuss what to send when to send it, and how to follow up.

How do industry professionals get quoted in magazines or ezines, secure guest spots on podcasts or business talk shows, or get their articles published in key industry publications?

They have a strong media outreach toolbox that includes a bio – – – a 1-page resume – – – and a pitch letter that tells the editor or producer:

  1. Your expertise area
  2. Why you are qualified as an expert.
  3. Where this expertise fits into the media platform’s readership, and
  4. Offers a few suggested topics they’d like to be considered for to contribute – a guest article – or to be quoted in an upcoming issue

We will prepare a hard-hitting media pitch letter AND coach you on how to customize it for different purposes in your media outreach to get quoted and contribute articles in front of your target audience.

Yes, absolutely! We offer a robust assortment of coaching services – these are just the packages that most of our clients BEGIN with.

But to be clear, we do not place executives – – we will provide you with the tools, direct resources, and coaching – – to either create, or find your own opportunities.

Don't hesitate to reach out with questions: 1-800-603-6623

Yes, absolutely – – click on the “Customize Now” button below each package – – you'll see customization options to add items, from the higher packages.

  • We can also add conversation time to every package – – CLICK HERE to see that option

In one word? Everything!

This is a complete experience.

We rewrite the top summary section to better tell your unique story — your job descriptions — we fully set up keyword selection and optimization — update your skills (maximizing all 50 opportunities) — set up new banner and profile photos — Patents — Awards — Media Mentions — Media Uploads – as well as ensure your profile is set for ideal visibility. This is all done with your network notifications turned “OFF” – so no one will know, unless/until you are ready to push your new profile out to the public.

Don’t hesitate to call us with any questions you have: 1-800-603-6623

**Financing – YES – we offer TWO Buy Now, Pay Later options for all services – – – you can call us at 1-800-603-6623 or CONTACT US HERE for more information.

No, ALL edits are included with our services. We want you to be completely confident in your new materials – so we include either 30 or 45-days of unlimited revisions after receiving the first draft of the resume – for edits & revisions of all materials. (depending on which package is purchased)

You can either CLICK HERE to set up a call to discuss – – or you can also just call us directly at 1-800-603-6623. We keep regular office hours Mon-Thurs 9am-5pm CST, and Fridays 9am-4pm CST.

What Our Past Clients
Have Said About Us…

“…the work you did was outstanding….”

The work you did on our senior management team’s executive bios and online profiles was outstanding. We appreciate your tenacity in working with our busy leadership team to complete this project quickly. The session you provided our team on how to make best use of our new bios and profiles toward other opportunities was incredibly valuable. Look forward to hearing from us soon on other PR and writing needs for our firm.

Jack L., CEO, Major Law Firm

“…one of the most valued partners I have…”

Our national corporate office said it was the best written executive bio they have seen from any of their Licensees – ever. Thank you so much for helping me stand out with all the materials you have provided and the marketing guidance. As a new business owner, you are one of the most valued partners I have, and I look forward to a long relationship.

Bill S., Independent Sales Agent

“…delivered results that went far beyond expectations.”

PRC worked with me to refine and refresh my professional branding materials. My writer was a great coach, asking on-point questions and crafting excellent suggestions while inviting feedback. She and the support team provided outstanding leadership through the process and delivered results that went far beyond expectations. Without reservations I would recommend PRC for their expertise in this field and premium customer service.

Tom B., Senior Sales Director, Automotive Manufacturing

“Exceptional wordsmith……a life changing process….”

Exceptional Wordsmith is the phrase that comes to mind when I think about Pro Resume Center. Their process and experience proved to be a true asset in getting the best information out of me to better tell my story and summarize my unique background. Speaking with my professional writer and coach was so easy, I didn't even notice we were working on what would become a life changing process. I would recommend PRC to anybody looking to push their resume or career to the next stage.

Adam, Senior Enterprise Director, Technology Industry

Get Noticed. Get the Call. Get the Job.

Our custom approach includes personal consultations to help you take a new strategic view of your job history and accomplishments, and together we will elevate your resume, linkedin profile, cover letter and other job search materials to new heights.

Questions? Click here – or call 1-800-603-6623
Or CLICK HERE to schedule a call to discuss questions